SBM Offshore’s data transformation journey toward enterprise context management

Master Data Management remains one of the most important disciplines in modern data strategies. It helps organizations establish trusted, consistent, and governed business data across systems and domains.

However, as enterprise ecosystems become increasingly complex and AI adoption accelerates, many organizations are discovering that MDM alone is no longer enough. The challenge is no longer only about managing data quality or synchronizing records. It is about creating shared business meaning across applications, processes, teams, analytics platforms, and AI systems.

This evolution is driving a new strategic conversation: how can organizations move from managing data assets to managing enterprise context?

Inside SBM Offshore’s Transformation Journey

During this session, data leaders from SBM Offshore will share their experience building a more connected and enterprise-wide approach to data management.

The discussion will explore:

• How SBM Offshore moved from a fragmented MDM landscape toward a centralized enterprise data approach.
• The role of governance and business ownership in scaling data initiatives.
• How organizations can align data roadmaps with business complexity and operational requirements.
• Why Enterprise Context Management is emerging as the next step in data transformation.
• How trusted business context enables more reliable analytics, decision-making, and AI initiatives.